Lady Gaga’s HAUSLABS Case Study
our CREATIVE Translation / TRANSCREATION work relating to beauty / cosmetics; PRODUCT MARKETING CONTENT, AMAZON LISTINGS.
The Requirement
Product translations for the high profile Amazon launch of the long awaited cosmetics line by Lady Gaga. Initially for a pre-order launch of 4 products in 18 colours, in 4 languages (French, German, Italian, Spanish), the content was hugely creative and driven by Lady Gaga’s famously unique brand and ‘tone of voice’. This element is absolutely crucial in communicating with her army of fans in the way she intends. Any translations could not ignore this essential element.
Content also had to align with the requirements of Haus Laboratories’ trading partner, Amazon.
The Solution
Talking Heads, acting as LSP partner, provides highly creative translations / transcreation of product content including creative headlines / straplines / soundbites, pun and play-on-words led copy, call to actions (CTAs), sophisticated product descriptions and ‘how to’ instructions, customer communications / emails, etc.
See the translations online :
“We appreciate your attention to detail.”
