Evolution Power Tools Case Study
our Translation / Typesetting work relating to manufacturing, power tools, user manuals, safety guides, quality assurance.
“We couldn’t have done it without you!”
- Evolution Power Tools
The Requirement
Evolution Power Tools’ products are sold in many countries across the world. Their products and user manuals must conform to local safety laws and guidelines and Evolution must communicate with all of their customers in their own language; understanding local culture.
The Solution
Since 2004, Talking Heads has provided translation into any required language of user manuals, packaging, marketing materials, POS materials, website content, social media campaigns and customer support.
Research
Understanding our client and copy content is key to delivering effective translations. Every Account Manager and Project Manager conducts research into the sector, company, products and ‘tone of voice’, ensuring their complete understanding of the content they are managing.
Recruitment
Working from our in-house pool of over 11,000 worldwide linguists, internal recruitment and training is carried out to ensure the best linguists are chosen, based on mother-tongue language, sector expertise and experience in translating and copywriting for the sector, product and type of content. A selection of linguists is then shortlisted and trained / inducted in the account brand and project/s.
With such a long relationship, Evolution now has an experienced, passionate linguist team working on their translations who know the brand inside out.
Process / Quality
At our customer’s' request, our ‘standard’ process is employed:
Review, pre-processing, translation, review, proofreading, review, spot-checking, formatting, post-processing, delivery, feedback.
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Formatting / Implementation
Files are sent to us either in MS Word, Adobe InDesign or PDF format. For any format, our ‘target’ language files must mirror the ‘source’ language files as much as possible, allowing for cultural localisation. This includes layout, imagery, indexing, contents tables, font choice and technical implementation (incl. for script languages such as Arabic). Print-ready files are returned.
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Pricing
Like any business, our customer Evolution Power Tools has strict budgets. After discussion about their limitations and requirements, we have created a bespoke pricing plan. Therefore our client always knows where they stand, and can often work out an approximate cost before they even send the work to us. They find this extremely helpful when they are at key pricing stages.
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Turnaround / Delivery
All translations are produced within Evolution’s launch schedule, fitting into the copywriting, design, print and supply of product related materials or launches.
Results
Talking Heads has been supplying Evolution Power Tools with multilingual services since 2004 and continues to do so - this speaks for itself!
