7 out of 10 Belgians buy online
Atomium, Brussels, Belgium.
Some interesting statistics from ecommercenews.eu about Belgium online shopping habits.
In 2020, 72 percent of Belgians made online purchases.
Of all Belgians who are active online, eight in ten have bought something online in the past year.
94 percent say they will do so in the future.
Over half of Belgian consumers (56 percent) has bought something online at least once a month in the past twelve months.
One in five online shoppers in Belgium buy from the internet at least once a week, and they do this mostly in the evening.
Two percent say they buy something online every single day.
mcommerce is booming in Belgium. The past year, about four in ten consumers shopped online using their smartphone.
45 percent of Belgian women shopped using their smartphones, compared to just 46 percent of men.
Mcommerce is particularly popular among young people (under 25 years); 63 percent of this age group bought something with their smartphone in the past twelve months.
Fashion is still the number one product category in Belgian ecommerce. Two-thirds of all Belgians who shopped online during the past twelve months, bought something from this category.
The product category ‘Leisure’ ranks second, while ‘Health & Beauty’ is on a surprising third place.
Almost half of all online purchases happen on a platform where various brands and retailers sell their products. One in four online purchases take place via the online shop or app of a retailer, while 20 percent happens via the online shop or app of a brand.
Languages for Belgium
The official languages of Belgium are Dutch, German and French. When translating Dutch, German and French for Belgium, in written form, we do not usually need to allow for any dialectal or regional differences.
Flemish, the Low Franconian dialect cluster of the Dutch language (sometimes referred to as Flemish Dutch, Belgian Dutch, or Southern Dutch) is predominantly different to standard Dutch in verbal communication only - although as always with language, this is a much discussed subject!
If you would like to learn more about our services at Talking Heads and how our network of linguists will assist your company with translation and localisation, please get in touch today.
Read the full article at ecommercenews.eu/7-out-of-10-belgians-buy-online.