Lily's Kitchen Case Study - Pet Food Translation & Localisation
Feeding Europe's Pets - in Their Language.
Key Highlights
Preferred translation partner: Talking Heads is Lily's Kitchen's trusted, long-term partner across all markets and content types.
End-to-end localisation: From packaging and artwork typesetting through to TV advertising and influencer content, Talking Heads handles localisation services of the full content lifecycle.
Multilingual scale: 15+ language variants, including French (FR-FR, FR-BE, FR-CH), Dutch (NL, NL-BE), and German (DE, DE-CH).
Cross-format expertise: Packaging, website, POS, seasonal campaigns, sales data, and broadcast advertising - all localised to the same high standard.
TV ad localisation: French-language version of the Elvis-agency-produced TV commercial, including voice-over translation.
ISO 17100:2015: All translations follow our rigorous translation-proofreading-review workflow.
About Lily's Kitchen
Lily's Kitchen is one of the UK's most recognised premium pet food brands, built on a simple promise: proper food made with natural, nutritious ingredients. Founded in 2008, the brand has grown into a major European retail presence, with products spanning dry and wet dog food, dry cat food, cat pouches, the celebrated Woofbrush dental chews, and a range of treats and seasonal specials.
A certified B Corp, Lily's Kitchen places animal welfare, ingredient transparency, and sustainability at the heart of everything it communicates - which means brand voice matters as much as compliance, across every market it operates in.
The Challenge
Premium pet food is a category defined by trust. Pet owners choosing Lily's Kitchen are making a deliberate, values-driven purchasing decision - they want to know exactly what is in their pet's food, why the ingredients were chosen, and why this brand deserves their loyalty.
That means translation cannot simply be functional. Copy that reads as clumsy or out of step with the brand's personality undermines the premium positioning Lily's Kitchen has worked hard to build. Maintaining consistency and quality across packaging, website, POS, influencer briefs, training docs, seasonal campaigns, and broadcast advertising requires a partner who functions as a genuine extension of the team.
The Work
From a tin of wet cat food to a French TV commercial - here's what Talking Heads handles for Lily's Kitchen across Europe.
15+
Language variants across Europe
8+
Content types localised
1
Trusted translation partner
Packaging and Artwork Localisation
Every SKU requires accurate, compliant, and on-brand localisation of all label content - ingredients, nutritional information, feeding guidelines, storage instructions, marketing copy, and legal declarations. Talking Heads handles translation and artwork typesetting: placing translated text into existing design files, managing text expansion across languages, and ensuring the final artwork is print-ready and compliant.
Website
Website content localised across multiple European markets, maintaining the brand's tone and voice in every language.
Influencer Content
Influencer and creator materials translated across markets to support Lily's Kitchen's social presence in each region.
Leaflets & POS
In-store materials localised and typeset across languages, with artwork handled in-house to ensure everything is retail-ready.
Sales & Reseller Content
Sales data, retail partner presentations, and reseller materials translated for European buyers and distributors.
Brand & Product Training
Training materials translated for Lily's Kitchen's European teams and retail partners.
Seasonal & Promotional
Christmas ranges, promotional campaigns, and competition mechanics localised to tight print and launch deadlines across all markets.
TV Advertising
Lily's Kitchen's TV commercial, produced by Elvis agency, was localised into French by Talking Heads - involving script translation, voice-over timing adaptation, and close collaboration with the production process.
The result is a French-language version that carries the same warmth and character as the original - proof that great localisation is as much about instinct and feel as it is about linguistic accuracy.
Languages
Talking Heads delivers Lily's Kitchen translations across a wide range of European languages and regional variants - including market-specific versions where vocabulary, tone, and regulatory requirements differ.
French
Dutch
German
Nordic
Southern Europe
Central & Eastern Europe
Why It Works
Long-term translation partnerships are built on genuine understanding - of the brand, its markets, and what it takes to get every word right.
For Lily's Kitchen, that means a partner who knows the difference between how the brand talks about ingredients and how it talks about sustainability. Who understands that Woofbrush copy needs to be playful but credible. Who can turn around seasonal packaging to a print deadline without quality ever slipping.
Talking Heads brings specialist animal care and pet food translation experience, a structured quality workflow (translation, proofreading, review), in-house artwork typesetting capability, and the linguistic breadth to cover the full map of Lily's Kitchen's European footprint.
What Talking Heads brings
Specialist pet food and animal care translation experience
Translation, proofreading and review workflow
In-house artwork typesetting and localisation
15+ European language variants
ISO 17100:2015 adherence on every project
About Talking Heads
Talking Heads is a specialist translation and localisation agency based in Sheffield, UK, with extensive experience in the animal care and pet food sector, alongside broader expertise in FMCG, food and drink, and consumer brands.
Services include translation, proofreading, reviewing, artwork localisation and typesetting, voice-over translation, and website localisation - delivered across a comprehensive range of European languages. Talking Heads adheres to ISO 17100:2015 and operates a rigorous quality assurance process on every project.
Also in Pet Food
Talking Heads works with a range of animal care and pet food brands across Europe. Visit our Animal Care & Pet Food sector page to find out more.
Ready to take your pet food brand to European markets?
Get in touch to discuss your next project - packaging, website, seasonal campaign, or anything in between.
