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Jaywing for Castrol Case Study

  • Marketing / Campaign Translation

  • TRANSCREATION

  • Creative Agency + Automotive client

  • 20+ languages

  • Translations for digital content including CGI and live action films


“For over a decade, our unparalleled technical knowledge has enabled us to create an armoury of powerful output for Castrol. This depth of understanding has been key to unlocking complex products and revealing their merits through engaging digital content to markets across the globe. Our work connects with both business and consumer audiences to drive sales and grow brand awareness whilst transcending cultures and languages.

  • 9 x product brands operating across six continents

  • 50+ CGI and live action films created

  • 20+ language and content variants translated and adapted”

Jaywing (jaywing.com/work/castrol.)

Winner

Cannes Corporate media & TV Awards

Web Documentaries - Silver

Winner

Brand Film Festival London

Brand Documentary - Bronze

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